POLARIS INCREASES DECISIVE LEAD AS #1 IN AUSTRALIAN SXS MARKET
Polaris, the industry-leader in sport and utility SxS vehicles, continues to demonstrate their market leadership with strong first half performance in 2021.
Over the past six months, Polaris has grown their year-to-date market share in the Utility SxS market from 40.4% at the end of December to 46.9% at the end of June – an increase of 16% with almost 31 percentage points between them and their next closest competitor. The Utility SxS market includes the popular Polaris RANGER and GENERAL models.
In the Sport SxS market, the results are staggering with growth from 44.9% in December to 66.5% in June, an increase of 48.1%. This puts Polaris’ market share at over 2.8 times larger than the next closest competitor. The Polaris RZR continues to dominate the Sport SxS market.
“To deliver such significant share growth when the market is at its peak in the first half of the year is very pleasing and a testament to the strength and popularity of the Polaris product offering,” said Alan Collins, Managing Director for Polaris Australia and New Zealand.
“The off-road vehicle market continues to see high levels of transference from quad bikes to SxS products, a trend we expect to accelerate as the second stage of the Consumer Goods (Quad Bikes) Safety Standard takes effect later this year. With the strength of the Polaris range – which includes petrol, diesel and electric power sources – we are now seeing more consumers than ever choosing the enhanced functionality and safety benefits of a Polaris SxS vehicle with properly engineered Roll Over Protection Structure (ROPS).”
About Polaris Australia & New Zealand
Polaris Industries Australia is a wholly owned subsidiary of Polaris Inc. with a national dealer network across Australia and New Zealand servicing the agricultural, recreational, commercial and military sectors. Polaris is the number one selling brand of SxS vehicles in both Australia and New Zealand with the Polaris RANGER, RZR and GENERAL models. Learn more at www.polarisaustralia.com or www.polarisnewzealand.com
About Polaris Inc.
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2020 sales of $7.0 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL SxS off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com
